Luis José Soriano Albert

Specialisation

Multidisciplinary experience in Intellectual Property, in Trademarks, Designs, Domain Names, Appelations of Origin, Geographical Indications, Certification Marks, Unfair Competition, Counterfeiting and Piracy, Due Diligence, Contracts and Transfer Agreements and Licences, Know-How, Business Secrets, Internet, E-commerce, Social Networks, Media & Entertainment. Expert in Managing and defending before any kind of Offices (SPTO, EUIPO, WIPO, and the rest of national offices worldwide) and Courts of large portfolios worldwide for Spanish, European, North-American and Asian Multinational Companies as well as expertise in the creation and portfolio management tailored to the present and future needs of SMEs.

Publications

Co-author of the book “Legislación sobre marcas, comentarios, jurisprudencia, concordancias, doctrina”, COLEX, 2002, Madrid.
Co-author of the book "Legislación ambiental y actividad empresarial ", Thomson-Aranzadi, Navarra, 2008.
Collaboration with the AIPPI of Japan as the author of a study on the European Trademark System, 2014.
Author of the section on the Spanish Trademark Law in the publication "Trademark Practitioner's Guide", S.M.D. Markeur, 2011.
Numerous articles in the Spanish press on issues related to Industrial Property (Expansión, La Gaceta de los Negocios, etc.).
Numerous professional articles in World Trademark Review, Managing Intellectual Property IP Asia, China Business Law Journal.
Visiting Professor in the Magister Lucentinus IP LLM Master in charge of the "Community Trademark Practicum" module.

Professional memberships

Practicing lawyer since 1996. Madrid Bar Association. Member of the Intellectual Property Section of the Madrid Bar Association. Spanish and European lawyer before the SPTO, EUIPO and WIPO.
Member of INTA, AIPPI, ECTA, LES España - Portugal, PTMG.

Elected member of ECTA Designs Committee 2019-2021.
Member of IP Rights Valuation Committee, LES – Spain and Portugal.

Career

Law Degree, University of Alicante (1996). Specialization studies in American and International Commercial Law at the Universities of South Carolina (USA), Coastal Carolina College (USA) and Georgetown Technical College (USA). Robert Schuman Module of the European Commission on Community Law (1998). LLM IP Master in Intellectual Property, Magister Lucentinus (1999).
Former Associate Partner of a well-known Spanish IP firm (1999-2017), being Co-Director of the Alicante office (1999-2012), Director of the Munich office and of the German Desk (2014-2017), Co-Responsible for the Chinese market since 2007, Co-Responsible for Community Designs since 2003 and Responsible for the area of Transfers and Licences (2010-2013).
Filing representative before EUIPO of the first ever filed Community Design of the history (000000021-0001), on Jan. 1 2003.
With Hoffmann-Eitle since 2018.

Recommendations

IP STARS Handbook “Luis Soriano works with the optimal combination of legal techniques and a practical approach in conflict resolution”.
The Legal 500 “Outstanding expert in IP”.
Best Lawyers 2019 Edition

Best Lawyers 2020 Edition